Thursday, October 11, 2007

Just Spotted at Fern's: Batteries

Batteries used to strike me as something along the lines to flood insurance here in the high desert: Not something terribly crucial, not something forefront on my mind, durn handy to have in case of a flood (which happens more often than you'd think), more of an annoyance than a mandatory item. After all, if I want a light, I'll reach over and flip the switch on the lamp next to my desktop. Right?

Then we lost power for four days running. In the high heat of summer. In that same high desert where it floods about once a century. Suddenly, batteries weren't so much of a luxury item as they were a lifeline.

It started on a sweltering Wednesday mid-atfternoon when the substation up the road from us caught fire, although I didn't know at the time what the cause of the disruption was. I just stared at the blank, black screen of my desktop system, shrugged, ambled over to the laptop and powered it up. Or at least I tried to. The laptop battery was low, so I had only a few minutes of power left on it before it too turned into an expensive paperweight.

I assumed the power would be back on in a few minutes anyway, so I didn't really worry too much. After all, we've had rolling blackouts for a few years now as California's power resources have been stretched to the breaking point. The minutes turned to hours, and the house began to swelter a bit in 112-degree summer temperatures. The swamp cooler became a sorely missed necessity.

Darkness began to fall, and I reached for a flashlight. My Mini Maglite, faithful as ever, powered right up and got me around the house to locate a larger and more powerful flashlight - which was out of batteries. I retrieved the last few remaining C-cells from the recharger and installed them, then used that to find the supply of non-rechargeable batteries, which had managed to dwindle to four AA-cells that remained in a mangled, dusty sealpak that once held 16. I tested them quickly in the Maglite. Two were viable; two were barely alive.

So there I was, in the dark, two batteries left, no clue when power would be restored. I did the math.

The portable fan I got my husband for his birthday a few years back: 4 AA-cells to power up. No joy there, so I retreated to the coolest part of the house.

The big flashlight with the rechargeables inside: 4 C-cells, all dwindling. No joy there, so it would be saved for emergencies.

The laptop: one specialized battery, without a charge, without a backup. No computer work tonight.

Dinner was a handful of Triscuits and an unheated cup of soup. The stove top, though gas, takes electricity to light. Attempting to light it with a barbecue clicker failed. No batteries. Attempting to light it with a cigarette lighter failed, and I can rationalize that singed eyebrows are all the rage these days. The cats got tuna, thanks to a manual canopener. Good thing we kept it after we got the battery-powered one, which barely had enough of a charge to turn a quarter way around the can.

My beloved stack of unread books taunted me from the darkness. No reading until dawn, I muttered back to them. Must- save- batteries. Still way too hot to sleep, so I considered the portable CD player as entertainment. No batteries. We'd taken the batteries out years ago and used them elsewhere.

I considered driving into town for batteries, got back up and fumbled for purse and keys, then headed for the garage. Stopped, garage door opener in hand and feeling rather stupid. The opener runs on... you guessed it. Batteries. Oh well. I decided to get in through the locked side door and attempt to open the car door by hand. No joy. The manual override chain dangled far out of reach up in the rafters, and I don't do ladders. Didn't matter. In the heat of the moment, I'd forgotten that my husband had taken the car out of town anyway, and there was no way I could drive the vintage restoration project Datsun. No battery.

I briefly contemplated walking the 7 miles to town. In the dark. Down a remote highway. With a flashlight with dying batteries. I discarded the idea and fumbled my way back into the dark house.

With the careful deployment of eight small votive candles, judiciously placed in high-sided containers so that panicked cats couldn't knock them over, I switched off the flashlight and got in a bit of reading time. NO idea when I extinguished them and went to sleep. No batteries in the battery-assisted electric clock. We'd never needed them.

By the end of the four-day ordeal, I'd burned through 3/4 of my candle collection and the house was permeated with the smell of blueberry-vanilla-pine-sandalwood-cherry-pumpkin-ocean-spice aromas. The C-cells in the big flashlight were drained. The batteries in the Maglite were barely sputtering along. I would have called into town but the desktop phone runs on wall electricity even to get to a dial tone, and I don't own a cell phone, but if I DID, it probably would have needed a battery anyway!

Now, feel free for calling me an idiot for not being better prepared. And, while you're doing that, take a quick mental inventory of everything in your house and garage, car and RV that you may take for granted will just work when you pick it up, start it up, fire it up. How many of those things run on, you guessed it... batteries?

Sunday, September 2, 2007

And Furthermore, Yippykya'ness Spreads Fast

Wednesday, August 29, 2007

Just Spotted at Fern's: Yippykya!

A few days ago, I joined a burgeoning community of people who are, for the most part, college age. The community is called Yippykya. This is a high-energy environment, and the developers spend a tremendous amount of time interacting with the members on an hourly basis. Every time I turn around, I'm getting a new notice of a Live Broadcast that often ends up being sourced from one of the Yippykya staff's desk or laptop, giving us a tour of the offices, chattering about what's going on, learning what's happening with their users, and giving back. This is impressive, for several reasons.

As I write this, I'm on a Live Broadcast on Jennifer's page (Member Services), talking with several of the team members as they consume a late lunch and try to survive power-tanking rains.

I've been on a few communities like this - hi5, Facebook, MySpace - and beyond the initial greeting from the one person chartered to great newcomers (sometimes the owner), I rarely hear a word from anyone actually involved in the back office of the place. Yippykya has come out of the gate with heavy involvement, and I hope the involvement continues as the network membership explodes.

Yesterday and today, they have a sign-up booth up at Austin's UT campus. The traffic was tremendous under the big white tent, as a line of students signed up as users, got their pictures taken by one of the MacBook cameras and launched their pages on the spot. Very effective - wish I'd been there in person. Instead, I watched from California as the membership numbers increased rapidly. Now, that's social networking.

I highly encourage you to join, no matter what age group you fall into. Just being around this high-power high-energy group has done wonders for restoring my sense of humor, building my appreciation of (some of) the current music of the scene, and getting a sense of hope that this generation is tapping into a power and flexibility unavailable to any generation in the past.

Monday, August 20, 2007

Just Spotted At Fern's: High School Musical Wildcats

I had a chance to see High School Musical and its adorable sequel within the last week, and can definitely see why these two wholesome movies have captured the hearts and imaginations of America. It's a good time for a G-rated film to be the talk of the town, both small towns and large, and I'm pleased to be one of those new fans. Zac Efron is a joy to watch, literally the boy next door. Vanessa Ann Hudgens is captivating and extremely present in the role of Gabriella. Mix this with a stellar cast that breaks into song and dance quite naturally and the whole ensemble is thoroughly enjoyable, brats and all.







High School Musical Wildcats Pajamas for Girls

Price: 16.99

These fun girl's pajamas feature a High School Musical print. The fabric is 100% polyester and flame resistant.




High School Musical Spirit Pajamas for Girls

Price: 19.99

These fun pajamas for girls feature High School Musical. The fabric is 100% polyester and flame resistant.




High School Musical East High Pajamas for Girls

Price: 19.99

These fun pajamas for girls feature High School Musical. The fabric is 100% polyester and flame resistant. "East High" is printed across the seat of the bottoms.



Saturday, August 11, 2007

Just Spotted At Fern's: Womens Plus Beach Hoodies




There's just enough of a nip in the air here to remind us that Fall is definitely on its way, pushing back to school attire ahead of it like a billowing cloud. Since I love layering, this caught my eye as one of those must-have additions to the kaleidoscope.

Speaking of colorful layered attire, so far much of the newly arrived Fall fashions I've been seeing are chocolates, vivid royal purples, eggplant, and teal. Solids pairing with wild patterns seems to be giving away to solids paired with tonal matches and blends - a great deal more subtle than last year's swirls and prints. Correct me if I'm wrong, but is this the Fall trend?

Friday, August 10, 2007

Ch-ch-ch-changes for the Perfectly Shaped World

Visitors to Fern's have been noticing significant changes in the past few weeks. As the store itself has taken on its new direction and shape, its definition is taking shape as well, and what is coming into focus has been a surprise for a lot of people.

We've resized, in more ways than one. Along the way, we have gained and strengthened several new presences, including




Of course we are retaining our relationships with Sears, Target, Macy's, Amazon, and many others.

But the main thing that influences us is: Will they dress us in the style in which we wish to become accustomed!?

That's right. Because (and repeat after me, anyone over size 9 and not afraid to admit it)...

We're curvaceous, audacious, bold, beautiful, voluptuous, sensuously shapely, and we dress to show off our beautiful selves! We live in our perfectly shaped world comfortably, fashion-forward and proud of it. We celebrate ourselves and our world.

We've kept several departments along with our growing line of womens plus fashions - come visit the new Fern's and see what we have to offer your perfectly shaped world.

Sunday, August 5, 2007

Further on the Efforts to RightSize

After analyzing traffic trends for the past year and determining where our demographic is aiming its feet, I spent most of my past two weeks' waking hours on complete renovations of Celtic Elegance and Nature To Go, two highly focused stores, each offering its own unique decor and branded approach.

Celtic Elegance offers Celtic traditional and contemporary home decor and gifts, and now offers a line of greeting cards, mugs and matching tiles, and other office accoutrements.



Nature To Go offers scenic photography and natural art on home decor and gifts, and was also expanded to offer greeting cards and postcards.


Thanks to Darren at ProBlogger.com and tremendous loads of encouragement from my friend Kate Hayes at Lawrence Hayes Photography, I have learned some very important and timely lessons about niche marketing, including just how far off in my approach I had drifted. I am deeply indebted to both.

Squidoocom lenses and PopShops remain my dominant weapons of choice.

Tuesday, July 24, 2007

What Do You Do When Your Blog is Attacked?

This morning, a friend of mine was lamenting that his blog was getting some icky traffic (his words). When I asked him to elaborate, he grumbled and pointed me toward his site. "Read it now, before I delete this @#$%&..." so I did.

The post itself was normal enough, even bland and noncommital, and personally I didn't see anything in the content that should have triggered the slightest controversy. But trigger it did, and his comment page was cram-packed with venomous snipes. What made matters worse was that the comments had absolutely nothing to do with the post, which was about a recently released cell phone.

What made matters worse was that he had responded to the comment posts, fanning the flames even higher. Instead of doing the 'sane thing' and either ignoring them or moderating comments, he dug his toes in and talked back to the comment posters, first calmly and then with vigor and equal venom. Much name-calling ensued. Naturally this calmed nobody down.

I asked him why he had responded at all, and he came back with a most uncharacteristic 'well, THEY started it!' He proceeded to delete first the comments, then the post, then the blog itself.

So what should he have done? What do you do when your blog is attacked for (apparently) no reason? Any insights? Has this happened to you and your blog?

Sunday, July 22, 2007

Lawrence Hayes Photography: The Perfect Solution to the Brown-Thumb Syndrome

I have a confession to make...

As much as I love gardens and gardening, and as much as I enjoy a breathtaking floral garden, riotous and rich and vibrant and radiating all colors of the rainbow...

I have a brown thumb.

Even my silk plants cringe and lean away when I approach. My curly bamboo (reputed to be one of the most bulletproof plants in existence) turns pale and fearful in my presence. (Ok. Curly bamboo is not really bamboo - it's a Dracaena Sanderiana of the Liliaceae family, not even related to the bamboo except that it, too, is a plant and therefore is wise to be scared of me.) Despite my nice green natural nickname, I'm far from gardener material.

I would dearly love to decorate my house with dozens of vases of my own homegrown fresh flowers. Even though I know that's not going to happen, I want my life to be colorful and bright.

So when I find a place like Lawrence Hayes Photography, I am overjoyed. I want to cover my kitchen walls with their brilliant creations, pepper my patio with their vibrant tile coasters and mugs. Here is a -very- small sampling...






Click on anything to get there.. you'll love the results as much as I do.

But this one became my favorite very early on, and I keep turning back to it just because I can't get enough of the rich velvety vibrance of a single shy flower: the Pansy.


That's the framed tile, and LHP also offers that photo on framed prints, magnets, pillows, postcards, tile coasters and much more.

So, if time or a brown thumb conspire to keep riotous cascades of sunshine and color out of your life, or if what you need is a rich burst of vivid pansy reds and oranges to bring a brilliance to a breakfast nook or too-plain hallway wall, then this is the place you want to go.

A bit about the people behind this lovely place:
By day, Larry Hayes is a service technician, repairing commercial restaurant equipment. I wish I'd known him when I had the kitchen in my tavern - the ice maker was demonic and acted as a constant challenge for nearly ten years, and the Wolf stove had a mind of its own. As a hobby, Larry deploys his Canon S3Si into the garden and great outdoors, and choreographs these lovely shots you see.

By day, Kate Hayes is (her words!): "a typesetter/word nerd/techie, and a Cafepress shopkeeper by evening, night, and wee hours (except when I'm spending time with my husband and my cats, and occasionally watching TV or reading part of a book I've been reading for months)." (She's also become an avid Squidoo Lensmaster.) She's the one taking Larry's exceptional photography and producing exceptional home decor, greeting cards, and so much more.


I give them both NINE ferns.